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Gaming Marketing Manager

Localitate: Bucuresti

Data introducerii: 21 aprilie 2026

Responsabilitati:

We are recruiting a Gaming Marketing Manager for our client, a multinational company and global leader in consumer electronics, PC peripherals, and gaming hardware.

  • Build and strengthen the brand across SEE & ADRIA markets.

  • Lead the planning, forecasting, budgeting, and execution of all new product launches.

  • Manage marketing budgets (OPEX & MDF) and ensure effective coordination between sales and marketing.

  • Collaborate closely with Key Account Managers to drive category growth and strategic initiatives.

  • Work with and manage external creative and PR agencies to deliver high‑quality campaigns on time.

  • Drive 360° omnichannel marketing initiatives across social media, web, PR, KOL, partnerships, events, retail and etail.

  • Develop marketing strategies for specific gaming verticals (e.g., Sim Racing, Competitive eSports).

  • Build partnerships with game publishers, gaming brands, and community groups to support key launches.

  • Analyze and report quarterly results on campaigns, product launches, budgets, and digital media performance.

  • Use market intelligence, consumer insights, and data (e.g., GfK) to design actionable marketing strategies.

  • Engage with the gaming community and translate sentiment from Discord, Reddit, and Steam into insights for sales and product teams.

  • Ensure alignment and coordination with global and regional marketing teams.

Cerinte:

  • Genuine passion for gaming and deep understanding of gamer audiences and their archetypes.

  • Strong knowledge of the local eSports landscape, including top teams and relevant creators.

  • Minimum 5 years of experience in marketing within gaming, tech, consumer electronics, or FMCG.

  • Proven experience developing and executing marketing programs for global brands.

  • Strong ability to build relationships with communities, influencers, eSports players, and key opinion leaders.

  • Excellent communication, collaboration, and organizational skills.

  • Experience managing external agencies and cross‑functional teams.

  • Ability to use quantitative data and metrics to guide strategic decisions.

  • Creative mindset, leadership capability, and comfort working with multiple stakeholders.

  • High energy, self‑motivation, and a proactive approach.

Beneficii:

  • Opportunity to work for a global leader in the gaming industry.

  • Regional role with direct impact across SEE & ADRIA markets.

  • Collaboration with international teams and exposure to global marketing strategies.

  • Involvement in major product launches and innovative marketing campaigns.

  • Dynamic, diverse, and creative work environment.

  • Chance to work closely with gaming communities, eSports teams, and top influencers.

Please send your resume to recrutare@bia.ro. Only candidates considered suitable for this position will be contacted.

Thank you for understanding!